Instinct, the AI agent startup valued at $10 billion following its latest funding round, has expanded its capabilities to include group chat integration. The company announced on Monday that users can now add their personal AI agent to chats with friends, enabling collaborative tasks such as travel planning, event ticket acquisition, and organizing carpools.

What Happened

The new feature allows Instinct agents to participate in group conversations, functioning even if other participants do not have their own Instinct accounts. According to the company, this capability is designed to streamline logistical coordination, such as managing Thanksgiving contributions or fantasy league details. The rollout begins with early access users, with plans to expand to all users "soon," per the company. Users can request access by asking their agent to add them to the waitlist.

Why It Matters

This move intensifies competition in the consumer AI agent market, particularly against Meta’s Muse, which currently lacks native group chat functionality for its AI agent, although Meta AI is available on WhatsApp, Messenger, Instagram, and Facebook. Both Instinct and Muse have recently added phone call capabilities to their agents in a bid to capture more market share. Additionally, the launch follows OpenAI’s recent introduction of ChatGPT Dots, personal agents for collaborative workspaces. Founder Noah Shinn addressed privacy concerns on X, stating that personal agents request permission before interacting with group agents and that group agents are siloed from personal accounts, unable to access private data without explicit user approval.

The Bottom Line

Instinct’s group chat integration offers a distinct utility advantage in collaborative planning scenarios, leveraging its $10 billion valuation to scale features that competitors like Meta have yet to fully implement for their dedicated agent products.